So I was honored to be asked to redesign the film guide, a bimonthly booklet that details their special screenings. Thousands of people grab these on their way in and out of the theatre and it is a key component in customer retention.
Film Guide
the film guide to my favorite theater in needed a fresh, new look
While designing the Film Guide, I wanted to ensure that:
- the guide used legible typography, while adhering to The Coolidge’s color guidelines
- the information was organized in a way that made it easy to scan
- images were used thoughtfully and not just as filler
- the After Midnite section was bold and stood out from the rest of the content
Coolidge Award
In 2018 The Coolidge honored Michael Douglas with the Coolidge Award.
An award that pays tribute to some of the biggest names in theater. I was asked to design the poster and program for Michael Douglas’ ceremony.