Hi there!

I’m Shanay (they/them), a Massachusetts-based graphic designer with lofty goals, but don’t worry I’m not afraid of heights.

I have over 8 years of experience working with a variety of organizations, all at the top of their game. I’ve acted as design lead on a variety of projects with clients from around the world, and have experience implementing and improving visual brand strategies.

If I’m not playing tabletop games with my friends, you can probably find me in a quiet corner reading a book or working through some wild idea I’ve managed to think up.

Current curiosity: can you run a high quality bakery and greenhouse in the same location?

Skills

Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe Premiere Pro
Affinity Designer
Affinity Photo
Procreate
Microsoft Office
HTML/CSS
WordPress
MailChimp
Content Management Systems
Drupal
Asana
Jira

Competencies

Copywriting and Editing
Brand and Visual Identity
Marketing Collateral
Photo Editing
Typography
Presentation Design
Environmental Design
Trade Show Design
Motion Design
Data Visualization
Social Media Design
Logo and Iconography
Web Design
Photography
Copywriting
Agile

Work Experience

Fidelity Investments

Senior Graphic Designer, Social | September 2021–June 2024 | Boston, MA

Concepted and designed campaigns across social platforms. Envisioned and art directed complex photoshoots while working with the team to ensure goals are met without exceeding budget restrictions. Led presentations while being accountable for comments or concerns. Implemented channel specific marketing strategies. Worked with team members to ensure cohesive on-brand visuals and tone. Reviewed analytics reports and KPIs to ensure posts are meeting their benchmarks and helped determine new strategies for underperforming categories.

Key Accomplishments

Member of the Customer Inclusion Committee helping to ensure activations for underrepresented communities reach their intended audience in a respectful and approachable manner.
Grew LinkedIn audience by 22% in 2023.
Helped Facebook become one of our best performing platforms with a platform specific strategy.

New England Conservatory

Graphic Designer | July 2018–July 2021 | Boston, MA

Implements and develops NEC’s visual brand across platforms. Collaborates with printers to ensure that pieces are high quality and under budget. Manages deadlines of design projects and ensures that projects meet their objectives. Manages and trains student workers in the design of print deliverables.

Key Accomplishments

Identified solutions to challenges with the 150 brand, including changing brand colors slightly so they are consistent across print collateral.
Acted as creative director and sole designer while the position was being filled.
Advocated for more accessible brand standards, leading to stronger relationships with other departments.

AVI-SPL On-Site for The Dow Chemical Company

Graphic Designer | July 2015–July 2018 | Marlborough, MA

Designed a variety of print and digital media within the brand guidelines for The Dow Chemical Company. Consulted with clients to align deliverables to brand strategy. Managed multiple worldwide projects at a time, often delivering products ahead of schedule. Prioritized a heavy workload while managing a large archive of projects. Helped build multi-million dollar partnerships through tradeshow designs.

Key Accomplishments

Crafted the NYSCC trade show and surrounding collateral, helping to raise awareness of the Dow and Dow-Corning merger and re-brand of Dow Corning products.
Conceptualized pins and surfboards for the 2016 Rio Olympics.
Designed advertisements for KitchenAid, NASCAR, Styrofoam, and more.

Ecologic Development Fund

Graphic Design Intern | September–December 2013 | Cambridge, MA

Worked with the communications manager to develop and design website collateral. Assisted with the successful re-branding of a website. Maintained a website of over 50 pages using WordPress. Organized and updated image archive of over 8,000 images.