is a niche gardening concept for those who love to garden but are constantly killing plants.

The atmosphere is more relaxed and less competitive than your standard gardening store. This is an extremely user-friendly store, with lots of tips to help out new gardeners. Small cards sit with plants of each variety and provide some quick tips on how to care for it. Every step of purchasing and owning a plant has been thought out; tote bags are available to carry plants home, cards are handed out with quick care tips and an infographic offers the basics of plant care.